New cruising trend attracts savvy travellers

8 December, 2023

As Australia’s cruise sector continues to boom, there is one trend in particular that’s bringing new travellers to the market.

Expedition cruising – where travellers rs can explore remote locations on a smaller, purpose-built ship – is on the rise, as South Aussies seek more bespoke and immersive experiences.

Expedition cruises mean cruisegoers can go by boat to harder-to-reach locations, as part of an intimate group of like-minded travellers.

RAA Travel General Manager Gina Norman said expedition cruise bookings were up by more than 35% year-on-year at RAA Travel.

“Rather than your traditional cruise with thousands of people on board, this is about having a more bespoke and immersive experience at often harder to reach destinations,” Gina said.

“For example Coral Expeditions run tours of the SA coastline which visit many of our biggest drawcard destinations like Coffin Bay, Kangaroo Island and Flinders Island.

“Interstate, Coral Expeditions specialise in an amazing ten night cruise of the Kimberley and Tiwi Islands. And there are other expeditions that visit the Great Barrier Reef, Tasmania, New Zealand, Japan and Antarctica.”

Gina said the cruises usually feature experienced expedition leaders who have a great connection to the ship’s destinations, allowing travellers to gain a deeper understanding of the locations they’re visiting.

“We know cruisegoers love the convenience of having everything taken care of on board, such as food drink activities and entertainment, and to be able to combine that with amazing off ship experiences in more remote bucket list destinations is proving extremely popular.”

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