RAA and Beam join forces for new e-scooter safety campaign

17 February, 2023

RAA has collaborated with micromobility company Beam on a new campaign to educate South Australians on the safest way to ride e-scooters.

The Beam Summer of Safety campaign will be splashed all over Adelaide during the city’s Mad March period, and is part of a joint effort between Beam and RAA to raise awareness about e-scooter road safety.

It will also include a free in-person safety school popping up at Victoria Square, where South Australians can learn how to ride an e-scooter in the safest way possible.

RAA Future Mobility Specialist Mark Borlace said RAA was always looking to promote sharing the road safely with new forms of transport.

 “RAA is proud to support the Beam Summer of Safety campaign and help educate users about the safe use of e-scooters. 

“Personal Mobility Devices such as e-scooters are growing in popularity globally as people look for more innovative, efficient and sustainable ways to move around cities and communities.  

“Adelaide is no different, with trials currently underway in the CBD.”

To kick off the Summer of Safety campaign ahead of the Adelaide Fringe Festival, a new educational video has been launched this week.

At the heart of the campaign are six key safety messages:

  • Wear your helmet; 
  • Don’t use your phone while riding; 
  • Don’t drink and ride; 
  • Give way to pedestrians; 
  • Don’t share an e-scooter – one rider per vehicle;
  • Park responsibly after use. 

The safety school will be held on Friday 10 March at Victoria Square between 11am and 4pm. All regular and casual e-scooter riders are encouraged to attend.

Beam General Manager (ANZ) Tom Cooper says the campaign video is done in a fun and entertaining way, incorporating some of the great things about an Aussie summer but with a serious message.  

“Safety for both riders and pedestrians is our biggest priority, and our industry-leading e-scooters have in-built sensors and speed controls, a helmet with every ride, and an in-app safety school to educate riders on how to ride safely. 

“We know education is key to good rider behaviour and we take that commitment seriously.”