RAA joins new cultural diversity initiative

30 November, 2023

RAA has joined other leading SA organisations to participate in the South Australian Government’s new Multicultural South Australia Ambassador Program.

The Ambassador Program is an organisation-based program that will activate the Multicultural Charter – launched in March 2023 – to embed its principles within the workforce and within the business practices of South Australian organisations.

The Multicultural Charter acknowledges our culturally diverse history and provides principles to promote a unified, harmonious, and inclusive South Australian community that values, respects and supports diversity.

RAA GM Community & Corporate Affairs Emily Perry, with Minister for Multicultural Affairs Zoe Bettison MP

RAA Chief Executive Officer Nick Reade said RAA was excited to be part of the initiative.

“As South Australia’s most trusted brand, we’re very proud to be a part of this significant pilot for South Australian organisations,” Mr Reade said.

“At RAA, we’re passionate about our people bringing their whole selves to work, and our Inclusion, Diversity and Belonging program is continuously working on ways we enable this.

“We look forward to evaluating the way we currently celebrate culture at RAA, and how we can improve this into the future.

Minister for Multicultural Affairs Zoe Bettison MP said the pilot aimed to create a program that can be adopted by organisations at the local level, regardless of size and nature.

“The Multicultural Charter has been widely accepted in South Australia, but now we are taking the next step.
“While organisations in South Australia are often striving to attract staff, just as importantly, they are also trying to retain staff. The culture within the organisation plays a significant role in both of these things. 

“These eminent South Australian organisations taking part in the pilot shows the importance of multiculturalism within their workplaces, but through this pilot will guide best practice for other South Australian organisations who want a workplace that reflects and respects the multicultural society this state is built on.”